BEAMS: Beyond Tokyo Product Code: BV7406-001

Product Code: BV7406-001

a mid-rise basketball court staple that has in the last two decades become a colorful (and often irreverent) icon of skate and street wear

Comme de Garçons

5 x 3cmPublished by Rizzoli

Abloh played with language and sculptural elements to construct new meaning

BEAMS: Beyond Tokyo Product Code: BV7406-001[About This Book]The first look at Japanese fashion brand BEAMS and its evolution into one of the most significant arbiters of streetwear style and contemporary cool. BEAMS, which started as a small shop in the Harajuku district of Tokyo in 1976, has since grown into an influential fashion brand and an arbiter of style in Japan and beyond. To best serve the ever changing patterns of life for new generations of consumers setting trends in fashion and