Bricks and Clicks.The right balance between virtual and physical stores formatIsbn:Softcover - 9783656939610 Lizentiatsarbeit aus dem Jahr 2004

Lizentiatsarbeit aus dem Jahr 2004 im Fachbereich Raumwissenschaften

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in den Schoß seiner Unbekannten

Bricks and Clicks.The right balance between virtual and physical stores formatIsbn:Softcover - 9783656939610 Lizentiatsarbeit aus dem Jahr 2004Seminar paper from the year 2012 in the subject Business economics Offline Marketing and Online Marketing, grade: 1,3, Shanghai University (International Management), course: E Commerce, language: English, abstract: As the importance of E Commerce is constantly growing, traditional brick and mortar companies have to consider building up an additional sales channel the Internet. In order to be successful, companies have to find an appropriate