Innovation Practices of REWE Markt in Germany. Digital Innovation and Business Strategy O.P und sie trägt somit dazu

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Innovation Practices of REWE Markt in Germany. Digital Innovation and Business Strategy O.P und sie trägt somit dazuSeminar paper from the year 2015 in the subject Business economics Offline Marketing and Online Marketing, grade: 1,7, Sophia Antipolis Campus (France); SKEMA Business School, language: English, abstract: The German retailer REWE Markt emphasizes digital innovation in their business strategy to optimize its supply chain efficiency and to be first in new innovative solutions that attract customers in and off store, off and online. The following paper