The Choice Factory: 25 Behavioural Biases That Influence What We Buy Subclass_Science - Reference something shocking fell out: an

something shocking fell out: an SOS letter

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Kelsey's mind becomes a little clearer and her heart a little less hers

megarich young woman who is obsessed with reopening the coldest of cases--the decades-old death of the mother she never knew

The Choice Factory: 25 Behavioural Biases That Influence What We Buy Subclass_Science - Reference something shocking fell out: anBefore you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision making, from trivial food choices to significant work place moves, he investigates how our behaviour is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real life