The Illusion of Choice: 16 ½ psychological biases that influence what we buy projects you've met your match with

you've met your match with this seriously hard collection of 200 Friday and Saturday crosswords

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At fifteen years old

Teachers often rely on this book as a structured curriculum resource

Asha Shivakumar

The Illusion of Choice: 16 ½ psychological biases that influence what we buy projects you've met your match withThe compelling new book by Richard Shotton, author of The Choice Factory Every day, people make hundreds of choices. Many of these are commercial: What shampoo to pick? How much to spend on a bottle of wine? Whether to renew a subscription? These choices might appear to be freely made, but psychologists have shown that subtle changes in the way products are positioned, promoted and marketed can radically alter how customers behave. The Illusion of