Art of Woo: Using Startegic Persuasion to Sell Your Ideas Format_Mixed Media Leaders working in a variety

Leaders working in a variety of sectors will benefit from the author’s careful balance of theory and practice

he won't have time to starve to death

living through eerie variations of the same nightmare

reporting on the bizarre and explicit stories that emerged during the riveting trial

Elmer's subtle message

Art of Woo: Using Startegic Persuasion to Sell Your Ideas Format_Mixed Media Leaders working in a varietyExplaining that the practice of selling ideas is a matter of encouraging others to share one's beliefs by applying strategies in psychology and emotional intelligence, a guide for salespeople invites readers to self assess their persuasion personality and build on natural strengths. Reprint.