JOICO Blonde Life Colour Enhance Violet Masque 150ml Best sellers After a good rinse

After a good rinse

and amps up your pale strands by neutralising those trace minerals that lead to dullness and yellowing

* that instantly banishes undesirable yellow tones

colour-depositing treatment designed to neutralise brassiness and yellow tones

this formula moisturizes strands without weighing them down

JOICO Blonde Life Colour Enhance Violet Masque 150ml Best sellers After a good rinseAchieve your ideal shade of blonde with Joico Blonde Life Colour Enhancing Masque Violet, a deeply nourishing, color depositing treatment designed to neutralize unwanted warmth and yellow tones. Infused with luxurious Monoi and Tamanu Oils, this masque hydrates, strengthens, and protects hair while enhancing your cool blonde tone. With color enhancement lasting up to three washes.