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Brainfluence: 100 Ways To Persuade And Convince Consumers with Neuromarketing Suclass Code_1OA Among them is a heroPractical techniques for applying neuroscience and behavior research to attract new customers Brainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts