L'Oréal Professionnel Dia Color 7.13 Beige Blonde 60ML KOLESTON the muted purple tones of

the muted purple tones of the packaging are symbolic of sophistication and luxury

Restores Health & Shine: Revitalises hair for a healthy

achieving a clean and pure blonde shade

Long-Lasting Colour: Provides multidimensional

frizz-free hair

L'Oréal Professionnel Dia Color 7.13 Beige Blonde 60ML KOLESTON the muted purple tones ofL'Oral Dia Color 1 is an alkaline demi permanent gloss color with no ammonia. The portoflio includes 100% true to tone natural reflects. Formulated with up to 92% natural origin ingredients,1 Dia color reverses melanin loss effects for 6 weeks of gloss color2 and up to 70% grey coverage. It provides 3x more shine3 and enhances hair vibrancy. The texture is creamy for easy mixing, application, and rinsing. Exclusively for professional use. L'Oral Dia