Copycats: How Smart Companies Use Imitation to Gain a Strategic Edge Vendor Code_V0170 and influence techniques to audiences

and influence techniques to audiences

and girl next door Jennifer Allwood is your guide to show you why you can't stay stuck

but the truth is

From #1 New York Times best-selling author

and Hercule Poirot is left to unravel a tangle of family feuds

Copycats: How Smart Companies Use Imitation to Gain a Strategic Edge Vendor Code_V0170 and influence techniques to audiencesIn the business world, imitation gets a bad rap. We see imitating firms as ? me too? players, forced to copy because they have nothing original to offer. We pity their fate: a life of picking up crumbs discarded by innovators striding a path paved with fame and profit. In Copycats, Oded Shenkar challenges this viewpoint. He reveals how imitation? the exact or broad brushed copying of an innovation? is as critical to prosperity as innovation. Shenkar