TOUCH Vendor Code_A035 ISBN - 9781404106079

ISBN - 9781404106079

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TOUCH Vendor Code_A035 ISBN - 9781404106079From online to offline, events to Instagram: Experiences matter. Consumer Researchers have called experiences the new luxury. So what does that mean for brands, established or new? How do you create a seamless brand experience across all touchpoints, one that transforms customers into brand advocates who are telling your story? Brand consultant and university lecturer Jrg Dietzel writes the playbook for creating brand experiences based on over 30