1955 Article Gerard Boucher Window Display Advertising Guide Advice VEN7 ST1 This is an original 1900

This is an original 1900 black and white halftone print of a beautiful tree-lined avenue in Ballbek

uncommon for late 19th century printing

The twin churches of Santa Maria in Monetsanto and Santa Maria dei Miracoli can be seen in the background

This piece was illustrated by Guerin

Keywords specific to this image: Vintage Advertising Camera Film

1955 Article Gerard Boucher Window Display Advertising Guide Advice VEN7 ST1 This is an original 1900This is an original 1955 7 page black and white print article (four pages, three being double sided) by Grard Boucher, entitled "Comment et pouquoi choue une campagne d'talages" ("How and why a window display campaign can fail"). It offers practical advice and suggestions to small business owners about how to lure in customers with tasteful displays that are appropriate for the season and the clientele. Please be sure to view the additional images.